A new app for Apple’s iPad called VinylLove is sort of like virtual reality: sort of realistic, but just fake enough to remind you why you dig real life in the first place. VinylLove is an app that displays your mp3’s “cover art” as something you can “flip” through in a pixelated “crate” (awwwww…), and even super-imposes crackles and pops onto your tracks as you play them to supposedly add depth to your listening experience. I have thousands of records, and though my threshold for such surface noise is probably higher than your average digitalphile, I don’t think that such noise is what creates the fabled analog warmth. My most satisfying record listening experiences lack any noticible extraneous noise. The whole thing smacks of a gimmick, like a New Kids on the Block pillowcase circa 1990. Besides, I like to flip through great big obsolete records… (not scroll down a screen).
Speaking of gimmicks… isn’t this mug (by Sunart) cute?